Why Use Promotional Gifts?? Promotional gifts / promotional items / custom promotional products could be described as items used for promotional purposes in marketing and marketing communications, and they usually contain the company logo. It may be fair to estimate that approximately half of such promotional items purchased are accounted for by clothing / wearable goods, writing implements / pens, and calendars in a variety of themes. However, what items can be used is only really limited by the imagination. For example, other promotional items commonly available include: mugs, stress toys, confectionary, silverware, crystal / glassware, leather items, mouse mats, umbrellas, badges, diaries, computer related products and much more. Why use promotional items?