7 Best Tips for an Email Marketing Campaign
In 1978, the first marketing email was sent, making $13 million in sales. This historical event kicked off the email marketing channel. However, it is still an effective way to reach your targeted audience and increase conversion rate. Have you ever tried to run an email marketing campaign? Do you know how to run a successful email marketing campaign?
1. Personalize your email
If someone yells “Hey, Miss” in a crowded street, you are inclined to neglect definitely. However, you will probably answer if someone shouts your name and tells you something you concern. It’s human nature to respond to something that is intimate to them. This shows the power of personalized info in the daily situation. The power of personalization plays an important role in a business situation too.
2. Segment Audiences List
It will be a headache if you have a long and complicated audience list when you are brainstorming a specific marketing plan. Here is where segmentation comes into play.
3. Automate Email Marketing Campaigns
Remember to automate your email marketing campaigns. It means your segmentation will be taken into effect. You already have divided groups of audiences to target. You can send automated marketing emails to them and get them involved in your business activities.
4. Create an Attractive Email
It is the email content that delivers your business points, be it special offers, promotional activities, or new arrival recommendations, etc. As a result, you have to remember to write beautiful email content to attract the audience’s attention.
5. Test, Test, Test
Marketers love tests. Tests will tell them the proven result of their planned marketing activities. As we know, each person has their own likes and dislikes.
6. Track and Analyze the Result
Successful marketers love to track and analyze their marketing results. It is the same with email marketers. As we know, the marketing result will prove if the marketing measures work or not in reality.
7. Use Email Marketing Tools
For email marketers, choosing the right email marketing tool will have a significant influence on the effectiveness of their email marketing campaigns. These tools offer you full control and easy management of your email campaigns. You are allowed to establish direct contact with your target customers.