Amazon Promotion Holidays: A Seller’s Guide

Are you envious of the incredible sales that happen during Amazon’s Prime Day? Did you miss out on the riches this time? Fret not, because after August, the next half of the year is packed with fantastic Amazon promotion days. In this guide, we’ll take you through the holidays that can help you make handsome profits. Let’s dive in!

Back to School – August 8th

In North America, the back-to-school season is the second-largest shopping season after Christmas. According to a survey by the American Retail Federation, the return-to-school expenses reached a whopping $83.6 billion last year. Make sure to stock up on learning items, coloring supplies, clothing, stationery, and more.

Main Products Recommended

  • Learning items
  • Coloring supplies
  • Clothing supplies
  • Stationery
  • Writing supplies
  • Office software
  • Books
  • Notebooks
  • Sticky notes
  • Pens and pencils
  • Backpacks
  • Electronic products
  • Work software

Germany’s Five-Day Exhibition – August 23rd

On August 23, Germany hosts a five-day electronic product exhibition, smaller than IFA but still promising. Get ready to make some sales in the land of innovation.

Main Products Recommended

  • Video games and accessories
  • Laptops
  • PC hardware
  • Educational toys and games
  • CPUs
  • Hard drives
  • Headsets
  • Input devices
  • Battery-powered and electronic toys
  • Baby electronics
  • Software
  • Hardware and other games

IFA International Exhibition – September 1st

IFA, originating in 1924, is one of Germany’s largest electronic product fairs. It’s a fantastic platform to understand the development of electronic consumer goods.

Main Products Recommended

  • Electronic consumer goods
  • Household appliances
  • Mobile devices
  • Home theaters

US Labor Day – September 4th

US Labor Day falls on the first Monday in September and is celebrated for up to three days. It coincides with the last day of students’ summer vacation, making it a time for family gatherings and outdoor activities.

Main Products Recommended

  • Hiking related products
  • Picnic related products
  • Camping and outdoor accessories
  • Alcoholic beverages

European School Day – September 10th

European students start school on September 10th, so prepare early for big sales. The hot-sale products are similar to those in the US back-to-school season, making it a great alternative if you missed the US season.

Main Products Recommended

  • Stationery
  • Writing materials
  • Office software
  • Books
  • Notebooks
  • Pens
  • School bags
  • Rulers
  • Other student supplies
  • Electronic products
  • Clothing

Mexico Independence Day – September 16th

On this day in 1810, Mexico launched the War of Independence. Celebrate this significant day with Mexican-themed products.

Main Products Recommended

  • Mexican flag
  • Whistles
  • Horns
  • Oil paint
  • Ribbons
  • Balloons
  • Dresses
  • Other party celebrations

Respect Day for the Elderly in Japan – September 17th

Japan dedicates the third Monday of September to show respect to the elderly. It’s a legal holiday, and various activities take place to honor the elderly.

Main Products Recommended

  • Elderly products
  • Shoes
  • Electronic equipment
  • Blankets
  • Slippers
  • Travel goods
  • Family dinner supplies

Japan Campus Sports Meeting – September-October

In Japan, September and October are the months for campus sports meetings, especially in elementary schools. Prepare some cheering products to tap into this market.

Main Products Recommended

  • Children’s sports shoes
  • Digital cameras
  • Video cameras
  • Memory cards
  • Sporting goods

German National Day – October 3rd

Germany’s National Day commemorates the merger of East and West Germany in 1990. While celebrations are low-key, it’s still an opportunity for sales.

Main Products Recommended

  • Vintage goods
  • Balloons
  • German flag
  • Party supplies

German Thanksgiving Day – October 7th

Germans celebrate Thanksgiving differently with singing, dancing, and fireworks. Join the festivities with related products.

Main Products Recommended

  • Harvest-related decorations
  • Pumpkin-shaped decorations
  • Kitchen items

Japanese Sports Day – October 8th

Japan has a rich sports culture, and on this day, sports sellers can make a fortune.

Main Products Recommended

  • Sporting goods
  • Fitness products
  • Other health-related products

Halloween – October 31st

Halloween is a big opportunity for sellers. Dress up your listings with spooky items as households prepare for the festivities.

Main Products Recommended

  • A wide variety of clothing
  • Cosmetics
  • Masks
  • Wigs
  • Drinks
  • Horror movies
  • Horror items

Northern Hemisphere Enters Winter – November 1st

As November arrives, the northern hemisphere experiences cold. Prepare for winter clothing before the chilly season sets in.

Main Products Recommended

  • Down jackets
  • Gloves
  • Scarves
  • Wool hats
  • Other winter clothing
  • Snowboards
  • Winter sports equipment

Mexico Day of the Dead – November 1st – 2nd

These days in Mexico are known as the “Ghost Festival.” Offer products related to this traditional and unique celebration.

Main Products Recommended

  • Toys
  • Candy
  • Horror items
  • Candles
  • Paper wreaths
  • Photo frames
  • Artificial flowers

Japanese Culture Festival – November 3rd

Japanese Culture Festival is a grand ceremony where cultural medals are awarded. It’s a perfect opportunity for cultural product sellers.

Main Products Recommended

  • Cultural products like books, movies, arts, and crafts

North American Thanksgiving Day – November 22nd

Thanksgiving is a time for family gatherings and feasting. Stock up on items that resonate with this festive season.

Main Products Recommended

  • Down jackets
  • Gloves
  • Scarves
  • Wool hats
  • Ski equipment
  • Ski wear
  • Turkey baking pans
  • Aprons
  • Food storage supplies
  • Other kitchen items

Black Friday – November 23rd

Black Friday is a shopping carnival in the United States. It’s a time for big promotions and amazing sales. Don’t miss this opportunity!

Main Products Recommended

  • All products with great discounts

Online Shopping Monday – November 26th

Online Shopping Monday is another big promotion day, close to Black Friday. E-commerce companies launch large-scale promotions, making it the e-commerce version of Black Friday.

Main Products Recommended

  • All products with good discounts

Christmas – December 25th

Christmas is a globally celebrated festival. Prepare for the holiday season with decorations, gifts, and more.

Main Products Recommended

  • Decorations
  • Greeting cards
  • Gift wrappings
  • Candles
  • Calendars
  • Other Christmas-related products

Sourcing with Ningqu

If you want to source goods from China before these holidays, Ningqu is here to assist you. With over 10 years of experience, we can find quality suppliers, negotiate the best prices, and even arrange shipment to save on transportation costs. Contact us for excellent customer service.


1. Can I source products for all these holidays in one place?

Yes, you can find suppliers for all these holidays with Ningqu.

2. How do I negotiate prices with suppliers?

Our professionals at Ningqu will help you negotiate the best prices.

3. Can you arrange shipment for my products?

Absolutely, we can arrange shipment to save you transportation costs.

4. What if I need product labeling and other services?

Contact our customer service staff at [email protected], and we’ll assist you with all your needs.

5. Do you have any other tips for successful holiday selling?

We can share additional business and sourcing ideas to help you make the most of these holiday seasons.

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