email tips

The Best 2023 Email Tips to Get Amazon Reviews and Feedback

We all know how important product reviews are for both buyers and sellers on Amazon. More than 70% of shoppers make their purchase decisions based on product reviews, and a positive review can increase sales by an average of 18%. The more reviews you have, the more sales you would make. Higher sales performance ensures a higher search ranking and better visibility for your products, hence why reviews are so valuable to Amazon sellers.

The Power of Amazon Reviews

Under most circumstances, customers will not leave a review unless they are unsatisfied about your products.

1. Choose the Best Performing Subject Lines

In the world of email marketing, the subject line is your first impression. Did you know that 47% of email recipients open emails based on the subject line? If you want your emails to stand out amongst many other marketing emails, the best way is to keep your email subject line short, simple, personalized, and catchy. In addition, 69% of email recipients report an email as spam based solely on the subject line.

2. Customize Your Content

Let’s get this thing straight; although your goal of sending feedback or review solicitation emails is to request feedback or reviews from customers, it is advised to avoid asking for it directly in the emails. Preferably, you could ask whether your products have met customer expectations and, if not, what you can do to help improve their shopping experiences.

3. Segment Your Email List

In order to get quality customer feedback and reviews, you should deliver emails to the right recipients according to their buyer reputation, order status, shipping methods, shipping time, shipping country, order amounts, order within discounts, etc.

4. Email Scheduling

If you have both FBA and FBM products, you should set up different email delivery dates based on your order delivery time, as this will affect your email open rate.

5. Automate Your Emails

As your sales increase, requesting reviews by sending emails manually will become an overwhelming and time-consuming task. If you don’t want to be bogged down by sending emails and want to focus on sales, you will need an Amazon feedback software to automatically send follow-up emails to your buyers at the right time to encourage them to leave quality feedback and reviews.


Why spend time on A/B testing email campaigns to improve your email open rate when you can let BQool Feedback Central do it for you? This is a smarter way to ensure emails are received and opened by your customers! So why don’t you give it a try?

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