How to Start Selling When Your Product Is Officially Live on Amazon

The moment I’ve been eagerly awaiting has finally arrived – my product is officially live on Amazon! It’s an exciting time, and I’m even more thrilled to begin selling. With my product now live, get ready for a wave of exciting updates and earnings reports as I explore different ways to sell my item. Stay tuned for the awesomeness!

Product is Live on Amazon

On March 15th, I received the long-awaited notification from Amazon that my shipment had arrived at their warehouse, and my product would be live soon. It’s a moment I’ve been dreaming of for a long time, and the satisfaction of having my first item for sale is unmatched.

One Concern – the Long Lead Times

One issue that concerns me for future shipments is the lengthy lead time it took from placing my order with the supplier to reaching Amazon‘s warehouse – a total of two and a half months. I made the down payment to start production on July 1st, and the shipment reached Amazon on March 15th, which is just under four and a half months.

My concern is running out of units from my first order and having to wait for two months before the product is back in stock, potentially impacting my Amazon ranking and revenue. I’ll do my best to time my next shipment to arrive before I run out of stock, but this is especially challenging for a first-timer.

Eventually, with more shipments, I’ll be able to determine precisely when to place my next order to avoid stockouts. The goal is to reach a point where, for example, when my inventory reaches four hundred units, I know it’s time to reorder. But that might take a few more orders to figure out.

If my product proves successful, I might consider placing larger orders to avoid running out of inventory in the long run. My first order was for one thousand units, but for the next order, I may try ordering two thousand to two and a half thousand units. This upfront cost is higher, but it will enable me to sell on Amazon for a more extended period without needing to place frequent orders. Additionally, a larger order will reduce the price per unit and shipping costs, improving profit margins.

I can only pursue this strategy if my product demonstrates success. I need to see sustained sales before considering larger orders.

My Initial Launch Strategy

My basic starting strategy has been and will continue to look like this:

1. Get as many friends and family to buy and leave a review as possible.

2. Use a launch service to get more reviews and sales.

3. Run Amazon PPC and automated follow-up emails for more sales and reviews.

Profit? Hopefully!

This has been my fundamental starting strategy all along, and I’m going to stick with it. While it’s not a guaranteed route to success, I’m willing to give it a shot.

Just to clarify, this is how I plan to get the ball rolling and start generating organic sales. Once I see sales rolling in and my product gets established on Amazon, my plan is to…


1. How long does it take for an Amazon product to go live after reaching the warehouse?

  • Amazon typically takes a few days to process and make a product live after it arrives at the warehouse.

2. How can I avoid running out of stock on Amazon as a seller?

  • To avoid stockouts, plan your orders well in advance and consider placing larger orders for a more extended selling period.

3. What is the significance of getting reviews from friends and family in the initial launch strategy?

  • Reviews from friends and family can provide an initial boost in credibility and visibility for your product on Amazon.

4. When should I start using Amazon PPC and automated follow-up emails in my launch strategy?

  • It’s recommended to start Amazon PPC and automated follow-up emails as soon as your product is live to increase sales and gather reviews.

5. Is it essential to stick with the same launch strategy for every product on Amazon?

  • While it’s a good starting point, adapt your launch strategy based on the product, market, and feedback for the best results.

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