Are you wondering which e-commerce giant to choose for your business? Join us as we dissect the Amazon vs. eBay debate and help you make an informed choice. Let’s dive right in.

What is the difference between Amazon and eBay?

In this head-to-head comparison, we’ll start by understanding the fundamental difference between these two marketplaces.

Amazon: The Retail Giant

Amazon primarily deals with retail products, and customers visit the site to shop directly from Amazon or third-party merchants. The competition on Amazon is fierce, with sellers striving to offer high-quality products and excellent customer service.

eBay: The Auction Marketplace

On the other hand, eBay is more like an online auction house, facilitating the sale of both new and used products. Transactions occur between third-party sellers and buyers, and pricing is often influenced by bidding dynamics.

Competitiveness: eBay vs. Amazon

  • Amazon, over the years, has shifted from selling 74% of items themselves to around 48%, making it an excellent platform for selling quality products.
  • eBay focuses on used and collectible items, with 81% of its sales being brand new. It offers more room for small sellers to build their brand identity.

In summary, choose Amazon for new products and branded inventory, and eBay for used items and collectibles.

Internationality: eBay vs. Amazon

When expanding globally, it’s essential to consider the international reach of these platforms.

Amazon’s Global Presence

Amazon has a presence in over 12 web domains worldwide, with customers in more than 180 countries. In 2016, 33% of Amazon’s sales came from outside the United States.

eBay’s International Outreach

eBay boasts 25 website domains across the globe, recording 57% of its sales from countries outside the U.S. in 2017. If international expansion is your goal, eBay offers a more diverse customer base.

Customer Base: eBay vs. Amazon

Understanding the preferences of Amazon and eBay buyers is crucial for your success.

Amazon’s Vast Customer Base

Amazon has over 300 million users monthly, and 44% of American households use Amazon Prime. Customers on Amazon value convenience and fast shipping.

eBay’s Unique Buyer Demands

eBay, with approximately 167 million users monthly, is known for buyers seeking competitive prices and high-quality service. eBay buyers are more concerned with product quality than brand names.

Product Quality and Availability

Consider the type of products you want to sell:

  • For new products, Amazon is your go-to choice.
  • For fairly used items, eBay is the better option.

Product Restrictions for Selling on eBay and Amazon

Both platforms have their regulations to maintain a legitimate marketplace. Ensure your products align with these policies to avoid issues.

Is Amazon Better Than eBay for Selling?

Let’s answer the burning question: Which platform is better for your e-commerce business?

Data on Amazon Sellers

Before you decide, it’s essential to explore the opportunities Amazon offers for sellers.

How does Amazon work for sellers?

Amazon provides third-party sellers with a platform to sell their items using a commission-based payment system. Amazon FBA makes it easy to create a seller account and start selling. Amazon also offers various money-making options like Handmade, Merch by Amazon, and more.

What percentage of Amazon sales are FBA?

Though the exact percentage is unclear, third-party merchants have been increasingly successful, and the marketplace remains promising.

How many sellers does Amazon have?

Marketplace Pulse’s survey reveals over 1.7 million sellers on Amazon, which indicates opportunities for growth.

Do Amazon sellers make money?

Statistics show that many sellers generate substantial income on Amazon, with over 140,000 sellers surpassing $100,000 in sales annually.

Data on eBay Sellers

eBay is a global marketplace with vast opportunities for both buyers and sellers.

How many sellers are there on eBay?

In 2018, eBay had over 25 million active sellers listing 1.1 billion products, with an average of 40.7 products per seller. The platform also claims 170 million active buyers.

How does eBay work for selling?

eBay offers an easy signup process for sellers, allowing them to list items, confirm details, and set up payment methods.

Are eBay stores profitable?

Profitability on eBay depends on various factors, including the type of products, competition, and store operational costs.

Is it worth it to sell on eBay?

Selling on eBay is worth it if you understand your target audience and cater to their needs.

Amazon vs. eBay: Payment Methods

Don’t overlook payment methods, as they can impact your sales.

Amazon’s Payment Options

Amazon accepts various payment methods, but not PayPal.

eBay’s Advantageous Payment System

eBay accepts PayPal, simplifying the payment process and enhancing the shopping experience.

Selling on Amazon vs. eBay: Selling Fees

Selling on these platforms comes with costs. Let’s break down the seller fees.

Amazon’s Selling Fees

Amazon offers two selling plans: professional and individual, each with different costs. For professional sellers, there’s a $39.99 monthly subscription fee and selling fees per item. Individual sellers pay $0.99 per sale if they exceed 40 items per month.

eBay’s Selling Fees

eBay’s fees are based on the type of listing, optional features, and final value fees. Understanding these fees is essential to manage your costs effectively.

In conclusion, choosing between Amazon and eBay depends on your business’s specific needs, goals, and target audience. Both platforms offer unique advantages and cater to different types of sellers. Make an informed choice to thrive in the e-commerce landscape.


  1. Which platform is better for beginners, Amazon, or eBay?
    • For beginners, Amazon might be a more straightforward choice due to its extensive customer base and user-friendly interface.
  2. Is it possible to sell both new and used items on Amazon and eBay?
    • Yes, both platforms allow the sale of both new and used products, but eBay is particularly known for its used and collectible items.
  3. How do I ensure success on Amazon or eBay as a seller?
    • Success on these platforms depends on factors like product selection, pricing, customer service, and marketing. Research, plan, and continuously adapt to the market.
  4. What’s the significance of the payment method in e-commerce?
    • Payment methods impact the customer experience. eBay’s acceptance of PayPal, for example, can make transactions more convenient for buyers.
  5. Do I need to be an experienced seller to thrive on Amazon or eBay?
    • While experience helps, both platforms offer opportunities for new sellers. Research, learn, and adapt to the specific requirements of each marketplace.

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