How to Find the Perfect FBA Logistics Company in China for Amazon Selling

If you’ve ever wondered how your Amazon orders magically appear at your doorstep, you’re not alone. As a regular Amazon buyer, the entire process might seem like a well-kept secret. But if you’re an Amazon seller, the behind-the-scenes action becomes your daily reality. From shipping products to managing returns, it’s a complex journey. This is where Fulfillment by Amazon (FBA) steps in as your lifesaver.

Understanding Fulfillment by Amazon (FBA)

With FBA, Amazon allows you to send your products to their fulfillment centers. When a customer places an order, Amazon’s warehouse workers swing into action, picking, packing, and shipping the products on your behalf. They even handle customer services and returns. Plus, if you’re part of Amazon Prime, your customers enjoy the perks of two-day free shipping.

Shipping Products to FBA

But here’s the catch: Amazon only takes care of products within its fulfillment centers. So, if you’re an international seller sourcing products from China or overseas, you’ll face some hurdles. You could opt for direct fulfillment, but that’s where logistics companies come in, ensuring a seamless delivery process. However, challenges abound, from technological hiccups to slow delivery speeds.

The Quest for a Suitable Freight Forwarder

To tackle these issues, many Amazon sellers turn to logistics companies or freight forwarders. These professionals assist with arranging and delivering goods to international destinations, offering cost estimates and navigating the complexities of shipping. Their services include selecting the right transport method, handling paperwork, and providing warehousing and insurance.

Types of Freight Forwarders

Freight forwarders come in two main categories: air and ocean. The choice depends on factors like the nature of your goods and delivery speed. Opting for a reliable freight forwarder can be more cost-effective than using local shipping methods, ensuring timely and safe delivery.

Documents You’ll Need

When working with a freight forwarder, you’ll typically need three main documents: a certificate of origin (COO), commercial invoice (CI), and a packing list. The COO reveals the goods’ manufacturing and transportation location, vital for tariff and duty calculations. The CI acts as a bill to the exporter, and the packing list helps organize necessary details for an accurate COO.

Benefits of Choosing a Freight Forwarder

Selecting the right freight forwarder can offer several advantages:

  1. Protecting Your Business Secrets: With a freight forwarder as an intermediary, you won’t expose your sales strategy to suppliers.
  2. FBA Acceptance: FBA is more likely to accept your shipments when you use a freight forwarder.
  3. Packaging Flexibility: Consolidated shipments from China can be broken down for easier distribution.
  4. Quality Control: You can inspect product quality upon arrival, as the freight forwarder acts as an intermediary between you and your supplier.

Factors to Consider When Choosing a Freight Forwarder

Finding the best freight forwarder for FBA shipping involves evaluating several crucial factors:

Past Record

Check the forwarder’s track record, considering reviews and feedback from previous clients. A good forwarder will have a positive reputation.


Ensure the forwarder’s expertise aligns with your product type and quantity. Financial stability plays a role in their capability to handle certain shipments.

Experience with Amazon FBA

Opt for a forwarder experienced in shipping to Amazon fulfillment centers, as they understand Amazon’s rules and processes.

Customer Service

Evaluate the quality of customer service offered by the forwarder, as it can significantly impact your shipping experience.


Consider the level of technology incorporated into the shipping process, such as barcode warehousing and compliance with returns policies.

Future Expansion

Choose a forwarder capable of accommodating your business’s growth, as you don’t want to switch forwarders when your business expands.

Relevant Trade Associations

Premium freight forwarders often belong to reputable trade associations, indicating their reliability and quality of service.

Performance During Holidays

Assess how well a forwarder performs during peak holiday seasons, as this is a critical time for efficient order delivery.

The Power of a Good Freight Forwarder

Finding the right freight forwarder for your FBA shipping can bring immense relief and peace of mind. Time is essential in fulfilling customer orders, and choosing the right forwarder can significantly impact your sales and customer satisfaction.

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