Is Branded Dropshipping Legal and Safe?

Are you new to the world of dropshipping and wondering if branded dropshipping is legal and safe? You’re not alone in seeking answers to these questions. In this comprehensive guide, we’ll explore the legal aspects of branded dropshipping and provide you with insights into its safety. We’ll also delve into the pros and cons of this business model, legal requirements, what products you can legally dropship, and how to navigate the legal landscape successfully. Let’s get started!

Pros and Cons of Branded Dropshipping

Before we dive into the legality of branded dropshipping, let’s take a moment to understand the advantages and disadvantages of this business model.


  1. Existing Audience: Branded dropshipping comes with the advantage of having an existing, loyal customer base. People are already willing to pay a premium for their favorite brands, which can make scaling your business easier.
  2. Low Advertising Costs: With established brands, you don’t need extensive marketing campaigns to build credibility or brand awareness. This reduces your advertising expenses and helps you attract more customers.
  3. Time-saving: When you deal with branded products, you don’t have to invest as much time in market research and evaluating product quality. These brands typically have stringent quality control measures in place.


  1. Low Profit Margins: Branded products often come with fixed pricing, which can lead to lower profit margins, especially for common items. The real profit potential lies in obtaining limited edition products.
  2. Risk of Legal Issues: Following legal compliance is crucial in the dropshipping business. Failing to do so can result in legal troubles. It’s advisable to invest in product liability insurance and consult with legal professionals.

Branded Dropshipping Legal Requirements to Consider

To ensure you navigate the legal landscape of branded dropshipping successfully, consider the following requirements:

Business License:

Obtaining a business license is a key step in establishing your credibility in the eCommerce world. It also helps you avoid legal troubles and enables you to enter into dropshipping agreements with brands or suppliers. Having a business license is essential when selling products.

Copyright Images & Videos:

Avoid using a brand’s official images and logos in your marketing materials. Steer clear of using any promotional videos or images associated with the brands. Instead, create your own content to avoid potential legal complications.


It’s important to note that copyrights and trademarks are distinct. When dealing with branded products, apply for trademark permissions through legal agreements. This allows you to sell products under your business license and trademark with the brand’s permission. You may even explore the possibility of purchasing a franchise or distribution license to scale your operations.

Useful Tips for Starters:

For those who may not have the budget or time to fully address legal liabilities, here are some practical tips to get started:

  • Limited Sourcing: Initially, avoid making bulk orders from wholesale suppliers. Begin with a limited number of products from each third-party supplier and gradually expand your offerings. Start your dropshipping business with a manageable supply chain.
  • Auction Sites: Consider using auction sites for reselling products. Some major marketplaces, such as eBay, offer auction options. However, be sure to have a clear refund and return policy to prevent customer dissatisfaction.

What Products Are Legal to Branded Dropship?

The legality of reselling branded products can vary based on your location, so it’s essential to be aware of the laws that apply to your specific area. Generally, you can sell products from established brands in various consumer categories as long as you have the brand’s permission. Without permission, your options may be limited.

  1. Used Products: You can legally resell used products, provided you make it clear to your customers that the items are used. Enhance the appeal by packaging them in a way that sets them apart, and make them accessible globally through your website.
  2. Limited Edition Products: Limited edition products are often in high demand across various categories, such as apparel and electronics. To increase profit margins, explore multiple suppliers of limited edition products.

How Do You Legally Sell Brand Name Products?

To legally sell brand name products through dropshipping, follow these steps:

Step 1: Set Up Your Store:

Start by establishing your online store. While having your website is ideal, marketplaces with used product categories and auction options can also be suitable. Be aware of copyright policies on platforms like Amazon and eBay. The Facebook marketplace is a beginner-friendly choice.

Step 2: Find Official Distributors:

Begin sourcing products from official distributors of the brand. If you lack a business license, start with slow sourcing and consider working with dropshipping suppliers who have fulfillment centers. Outsourcing your supply chain to them can speed up the process.

Expert Advice: For better profit margins, opt for cost-effective retail fulfillment methods. Additionally, obtain product liability insurance under your company’s details to shield yourself from potential legal costs.

Step 3: Marketing Strategies:

Avoid running high-budget marketing campaigns. Instead, utilize product images for marketing purposes. Initiate with featured posts to gain more visibility. Influencer marketing and organic posts are highly effective for promoting branded products.

Step 4: Transparency and Packaging:

When selling brand name products, it’s crucial not to claim to be the official seller. Clearly communicate that you are a reseller with permission from relevant laws. While using your packaging is not mandatory, it can enhance your brand’s authenticity.

Now that you have a better understanding of the legal aspects of branded dropshipping, you can embark on your journey with confidence.

FAQs about Is Branded Dropshipping Legal

1. Is dropshipping from Amazon to eBay legal?

Yes, dropshipping from Amazon to eBay can be a legitimate business model if you adhere to the terms and conditions of both platforms. However, it’s crucial to ensure you are not violating the intellectual property or copyright laws of the respective companies. Additionally, be mindful of factors like profit margins, sales tax, income tax, and fees, as these can impact the legality of your operations.

2. Is branded dropshipping better?

Branded dropshipping is not a get-rich-quick scheme, but it can be highly profitable if it provides a good profit margin and growth. Traditional product dropshipping can also be lucrative with a solid marketing strategy. In your eCommerce store, it’s important to clearly outline your refund policy to build trust with customers.

3. Do I need permission to sell brands online?

Yes, it’s advisable to seek reselling permission when selling branded products online. Having a business license and sourcing from the brand’s official distributor can enhance your credibility and ensure you’re operating within the legal framework. When you have reselling permission, you can also outsource products from third-party suppliers.

4. Can I dropship copyrighted items?

Yes, you can dropship copyrighted items, but it’s essential to obtain permission under your business license to sell them online. Using your images for product listings is a safer approach, and it’s important to avoid infringing on intellectual property and trademark laws.

What’s Next

Branded dropshipping is a complex yet profitable online business that requires a focus on various aspects simultaneously, including legal requirements, sourcing from reliable suppliers, and providing excellent customer service. The demands of this business can lead to burnout.

Ningqu can help you avoid burnout by handling your supply chain, ensuring product quality, and delivering products directly to your customers’ doors. Contact

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