how to find the best products to sell on amazon

5 Steps for how to find the best products to sell on amazon

If you’ve ever wondered, “What can I sell on Amazon?” you’re not alone. This question pops up every time we dive into the vast Amazon ecosystem. With countless categories to choose from, ranging from colossal to microscopic, it’s easy to get lost in the product jungle. But fear not, we’re here to guide you through the five essential steps to discover the best products to sell on Amazon.

Defining Your Amazon Niche

Your Amazon journey begins with pinpointing your niche. This is your first big decision, like choosing the right path in a dense forest. We’ll help you ask the right questions, find your passion, and explore profitable niches. After all, your niche is the compass that will steer you toward success.

 Question Time

To find your niche, ask yourself: What am I passionate about? What do I know like the back of my hand? What’s the demand? A niche should be the intersection of your interests and market demand.

Market Research – Digging Deeper

Now that you have a potential niche in mind, it’s time to roll up your sleeves and dig deeper. Like a prospector hunting for gold, we’re going to find the gems in your chosen niche.

The Amazon Best Sellers List

Unearth the Amazon Best Sellers list. It’s a goldmine of information. This is where you discover the hottest products in your niche. But remember, competition can be fierce in these categories.

Analyze Your Competitors

Examine your competitors. What are they selling, and how are they doing it? Take notes, but remember, imitation isn’t always the best strategy. You want to stand out, not blend in.

Sourcing Your Products

Once you’ve found a product or niche that speaks to you, it’s time to source your items. Imagine this like setting up a trading post deep in the Amazon rainforest.

AliExpress, Alibaba, or Other Suppliers?

You’ll need to decide where to source your products. Explore options like AliExpress, Alibaba, or other suppliers. Each has its pros and cons, just like navigating different tributaries of a river.

Test the Waters

Before diving in headfirst, test the waters. Order a small batch of products to check quality and demand. This way, you can ensure your customers get top-notch goods.

Setting Up Your Amazon Store

With your products in hand, it’s time to set up your Amazon store. Think of this as building your shop deep in the heart of the Amazon, complete with a welcoming storefront.

Crafting an Eye-Catching Listing

Create a listing that stands out like a vibrant jungle flower. Optimize your product titles, descriptions, and images. Make sure customers can find and choose your items.

Fulfillment Method

Decide on a fulfillment method, whether it’s FBA (Fulfillment by Amazon) or handling it yourself. Choose wisely, as it affects your store’s efficiency.

Marketing and Scaling

Congratulations, you’re now an Amazon seller. But your journey doesn’t end here. It’s time to market your products like a seasoned explorer mapping out the Amazon’s vast terrain.

Amazon PPC Advertising

Get familiar with Amazon PPC advertising, a crucial tool for increasing visibility. It’s like using a machete to clear a path through dense foliage.

Diversify Your Products

Diversification is key. Just like the Amazon is home to countless species, your store should house various products. Don’t put all your eggs in one basket.


In your quest to find the best products to sell on Amazon, you’ve learned to navigate the deep jungle of Amazon categories, mine valuable information, source your goods wisely, set up your store, and market like a pro. Now, go forth with your newfound knowledge and conquer the Amazon wilderness!

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